Privacy Policy

Privacy Policy

SnapDry™ · Last updated: June 2025

Introduction

SnapDry™ ("we", "us", "our") operates the website snapdrytowel.com. This Privacy Policy explains what personal data we collect, how we use it, and your rights. By using our website or placing an order, you agree to the practices described in this policy.

Data Controller

SnapDry™ is operated as a sole trader. For data-related enquiries, contact us at info@snapdrytowel.com.

What Data We Collect

We collect the following categories of personal data:

  • Identity data: name, email address

  • Contact data: shipping address, billing address, phone number

  • Transaction data: order details, payment method type (we do not store full card numbers)

  • Technical data: IP address, browser type, device type, referring URLs

  • Usage data: pages visited, products viewed, time on site

  • Marketing data: preferences, responses to campaigns (if you opted in)

How We Collect Data

  • Directly from you when you place an order, contact us, or subscribe to emails

  • Automatically via cookies and similar technologies when you visit our website

  • From third-party services such as Shopify (our e-commerce platform), payment processors, and advertising platforms (Meta, Google)

How We Use Your Data

  • To process and fulfil your orders

  • To send order confirmations, shipping updates, and customer service communications

  • To send marketing emails if you opted in (you can unsubscribe at any time)

  • To improve our website and products

  • To run targeted advertising campaigns (retargeting) via Meta and Google, using anonymised or hashed data

  • To comply with legal obligations

Legal Basis for Processing (EU & UK)

For customers in the EU and UK, we process your personal data on the following legal bases:

  • Contract: processing necessary to fulfil your order

  • Legitimate interests: fraud prevention, website improvement, and direct marketing to existing customers

  • Consent: email marketing (you can withdraw consent at any time)

  • Legal obligation: compliance with applicable law

Cookies

We use cookies and similar tracking technologies to operate our website and serve relevant advertising. These include:

  • Essential cookies: required for the website to function (cart, checkout)

  • Analytics cookies: to understand how visitors use our site (e.g. Google Analytics)

  • Marketing cookies: to track ad performance and serve retargeted ads (e.g. Meta Pixel)

You can manage your cookie preferences through your browser settings or our cookie consent tool.

Data Sharing

We do not sell your personal data. We share data with trusted third parties only as necessary:

  • Shopify: our e-commerce platform (data processing agreement in place)

  • Payment processors: Stripe, PayPal, Shopify Payments (PCI-DSS compliant)

  • Shipping carriers: to fulfil your order

  • Advertising platforms: Meta (Facebook/Instagram), Google — anonymised or hashed data only

  • Legal authorities: when required by law

International Transfers

Your data may be transferred to and processed in countries outside the EU/EEA. We ensure such transfers are protected by appropriate safeguards (e.g. Standard Contractual Clauses or equivalent).

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, typically for the duration of our business relationship plus up to 7 years for legal and tax purposes.

Your Rights

Depending on your location, you may have the following rights:

  • Access: request a copy of the personal data we hold about you

  • Rectification: request correction of inaccurate data

  • Erasure: request deletion of your data ("right to be forgotten")

  • Restriction: request we limit how we process your data

  • Portability: receive your data in a structured, machine-readable format

  • Objection: object to processing based on legitimate interests or for direct marketing

  • Withdraw consent: for any processing based on consent (e.g. marketing emails)

To exercise any of these rights, contact us at info@snapdrytowel.com. We will respond within 30 days. EU/UK residents also have the right to lodge a complaint with their local supervisory authority.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All payment transactions are encrypted and processed by PCI-DSS compliant providers.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact

For privacy-related enquiries: info@snapdrytowel.com